Sales Analytics
23.5%
$2.4M
Total Revenue
12.3%
156
Deals Closed
4.2%
32.5%
Win Rate
2.1%
$15,385
Avg Deal Size
8.5%
42 days
Sales Cycle
18.7%
$8.9M
Active Pipeline
Revenue Trends
Monthly revenue performance over time
Jan$180,000
Feb$220,000
Mar$195,000
Apr$285,000
May$310,000
Jun$265,000
Jul$340,000
Aug$385,000
Sep$420,000
Oct$395,000
Nov$450,000
Dec$520,000
Total Revenue
$3,965,000
Average Monthly
$330,417
Best Month
Dec
Growth Rate
+23.5%
Sales Team Performance
Individual rep metrics and achievements
| Sales Rep | Deals Won | Revenue | Win Rate | Avg Deal Size | Activities | Performance |
|---|---|---|---|---|---|---|
👨💼 John Smith Top Performer | 45 | $685,000 | 38% | $15,222 | 234 | Good |
👩💼 Jane Doe | 52 | $798,000 | 42% | $15,346 | 289 | Excellent |
👩💻 Sarah Wilson | 38 | $582,000 | 35% | $15,316 | 198 | Good |
👨💻 Mike Johnson | 21 | $324,000 | 28% | $15,429 | 156 | Needs Focus |
Lead Sources
Website
$2,180,000Leads
456
Conversions
142
Rate
31.1%
Referral
$1,510,000Leads
234
Conversions
98
Rate
41.9%
LinkedIn
$1,030,000Leads
189
Conversions
67
Rate
35.4%
Email Campaign
$1,370,000Leads
312
Conversions
89
Rate
28.5%
Conference
$800,000Leads
145
Conversions
52
Rate
35.9%
Other
$370,000Leads
98
Conversions
24
Rate
24.5%
Total$7,260,000
Pipeline Analysis
Qualification$1,370,000
Deals
89
Avg Time
8d
Conv Rate
45%
45%
Discovery$1,030,000
Deals
67
Avg Time
12d
Conv Rate
38%
38%
Proposal$800,000
Deals
52
Avg Time
15d
Conv Rate
28%
28%
Negotiation$522,000
Deals
34
Avg Time
10d
Conv Rate
65%
65%
Closing$353,000
Deals
23
Avg Time
5d
Conv Rate
85%
85%
Activity Breakdown
1,847
Phone Calls
+12.5%
3,456
Emails Sent
+8.3%
2,134
Messages
+15.7%
234
Proposals
+23.1%